National Wool Museum - Go Beyond Melbourne


KEY FEATURES: Museum, Cultural Heritage

26 Moorabool Street, Geelong, Victoria, 3220

+61 3 5272 4701

Opening Hours

Museum: Mon to Fri: 9:30am – 5:00pm;
Sat to Sun: 10:00am – 5:00pm

Shop: 7 days: 9.00am – 5.00pm
Closed Christmas Day, Boxing Day and Good Friday

National Wool Museum


Along Geelong’s vibrant waterfront precinct, an iconic 1872 bluestone woolstore beckons visitors into an Australian cultural treasure. The National Wool Museum tells the timeless Australian story of wool, fibre and textiles, alongside hosting an exciting range of contemporary exhibitions, public programs and special events, including sheep shearing days!

Discover why fleece from Australia’s sheep was at the heart of our economy for nearly 200 years. Since the arrival of sheep with the First Fleet in 1788, the wool industry has dominated our economy, our agriculture and our reputation as a quality wool-growing nation throughout the world.

Geelong is a city synonymous with wool and the wool industry – sheep farming began here in 1835 and the first of many woollen mills opened here in 1868. For many years the city was known as the ‘wool centre of the world’. Two hundred years later, in 1988, the National Wool Museum was established as Australia’s only comprehensive museum of wool.

During the visit, visitors also have the opportunity to purchase a range of high quality Australian made woollen apparel, Australian natural fibre blankets and rugs, and locally made handcrafted souvenirs and giftware, including sheepskin products, Lanolin products, Australian opals, jewellery, and more. Experience a multi-award winning hands-on cultural destination with a national profile and a local heart.


  • Australia’s only comprehensive museum of wool
  • Housed in iconic 1872 bluestone woolstore
  • Contemporary exhibitions, public programs and special events, including sheep shearing days
  • High quality Australian-made woollen clothing, homeware, gifts and souvenirs for sale


  • Everyone is welcome


  • The Museum is designed for self-guiding and our friendly volunteers are on hand throughout the Museum to answer visitors’ questions.
  • Free guided tours can be arranged for pre-booked groups or you can explore on your own using our Visitor Guide.
  • A minimum of 15 people per group booking is required